Education Sessions

Title: Effective btb marketing without budget
Where: Pavilion 1, Conference Hall 4
When: June 2, 1:00 PM

Igor Mann is an experienced marketing guru who willingly shares his hands-on experience helping companies develop and grow their businesses. With more than 15 years in marketing working previously for Lucent, Avaya, Alcatel and Arktel, he now works as a marketing director at the building and real estate company Kopernik Group.

Igor Mann is the author of several bestselling books about marketing (“Marketing at 100%”, “Marketing Machine”, “Marketing Arithmetic for Top-managers”, “Without Budget”) which are packed with real-life stories showing companies how they can boost their business using marketing instruments. He is also one of the co-founders of “Mann, Ivanov and Ferber” publishing house focusing on production of business literature. With his own books and publishing activities Igor Mann contributed greatly to growth of marketing literature supply in Russia.

Igor Mann is also one of Russia's leading speakers on marketing. He has been a keynote speaker at numerous industry events talking about secrets of effective marketing with limited budget, marketing for top managers, innovations and other marketing related topics.

Participants and visitors of the CTT show will hear Igor Mann speaking about ways to do b2b marketing without budget. He will show how to:

• find new opportunities for business development
• grow your customer base
• retain existing customers
• increase sales

At the end of the lecture Igor Mann will announce the winners of the “Best question about marketing” competition.